Privacy Policy

After the Search
Last updated: September 27, 2026

At After the Search, we believe transparency matters, whether we’re examining how search engines work, investigating artificial intelligence or handling our readers’ information.

This Privacy Policy explains what information we may collect, how we use it, which third-party services support our publication and the choices available to you.

Our commitment is simple: we collect and use information to operate and improve this publication, communicate with our readers and understand how our content performs. We will never sell your subscriber data.

1. About this publication

After the Search is an independent publication founded by Sudipto. It explores the evolution of search, artificial intelligence, digital discovery and their implications for businesses, marketers and the broader internet.

Our publication is hosted on Substack. This Privacy Policy describes our practices as the publisher and should be read alongside Substack’s Privacy Policy, which governs how Substack collects, processes and protects information through its platform.

Some information is processed directly by Substack, while other information may be available to us through its publisher dashboard or analytics tools.

2. Information we may collect

Depending on how you interact with After the Search, we may collect or have access to the following information.

Information you provide voluntarily

• Your email address when you subscribe to our publication.

• Your name, display name or other profile information, where available.

• Comments, messages, survey responses or feedback you choose to share.

• Information you provide when contacting us, participating in research or registering for any future events.

Subscription and engagement information

Substack may provide us with information about subscription status, subscriber growth, newsletter engagement, email opens, link clicks and other interactions with our publication.

Website and technical information

Through Substack, Google Analytics and other analytics services that we may use, information may be collected about how visitors interact with our website.

This may include:

• Pages visited and articles viewed.

• Traffic sources and referring websites.

• Approximate geographic location.

• Browser, device and operating-system information.

• Website interactions, engagement and subscription events.

• Cookies, technical identifiers and related analytics information.

The information available to us depends on the features and settings of the relevant services.

We do not intentionally request sensitive personal information from our readers.

3. How we use your information

We use information collected through the publication for the following purposes:

• Delivering content: Sending newsletters and providing access to articles and publication updates.

• Managing subscriptions: Maintaining subscriber records, processing subscription preferences and responding to related requests.

• Understanding our audience: Analyzing readership trends, content engagement and subscriber growth.

• Improving the publication: Identifying topics our audience finds useful and improving the quality and accessibility of our content.

• Conducting research: Analyzing voluntarily submitted responses when readers choose to participate in surveys or research initiatives.

• Communicating with readers: Responding to questions, feedback and other correspondence.

• Maintaining security: Identifying and addressing potential misuse, technical problems or security concerns.

• Meeting legal obligations: Complying with applicable legal requirements and responding to lawful requests.

We may also use aggregated or appropriately anonymized information to publish audience insights, evaluate our content strategy and report on the publication’s performance.

4. Google Analytics and other analytics services

We may use Google Analytics and other website analytics or measurement tools to understand how readers discover and interact with After the Search.

These tools help us analyze website traffic, readership trends, article performance, engagement and subscriptions.

Google Analytics may collect information through cookies and similar technologies, including details about website interactions, devices, browsers, approximate geographic locations and traffic sources.

Information collected through these tools is processed according to the relevant service providers’ privacy policies and our selected configurations.

We may introduce, replace or discontinue analytics tools as the publication evolves. We will update this policy when material changes affect how your information is collected or used.

We use analytics to understand and improve our publication, not to sell subscriber information.

For more information about Google’s data practices, please review Google’s Privacy Policy and its explanation of data collected through partner websites.

5. Cookies and similar technologies

Substack and the analytics tools enabled on our publication may use cookies, tracking pixels and similar technologies.

These technologies may support website functionality, remember preferences, measure engagement and help us understand how readers interact with our content.

For example, email tracking technologies may help measure newsletter open rates and link engagement. Such measurements may be affected by email privacy settings and are not always precise.

You can manage or block certain cookies through your browser settings. Where applicable, additional consent or preference controls may be made available.

Disabling cookies or tracking technologies may affect certain website features or the accuracy of engagement measurements.

We will implement any additional consent mechanisms required by applicable law for the technologies we use.

6. We will never sell subscriber data

We value the trust of our readers and subscribers.

After the Search will never sell or rent its subscriber lists, email addresses or other subscriber information to advertisers, data brokers or unrelated third parties.

We may share limited information with trusted service providers when necessary to operate the publication, deliver newsletters, analyze website performance or provide services you request.

These providers process information according to their respective privacy policies, applicable agreements and legal obligations.

We do not provide our subscriber lists to third parties for their independent marketing campaigns.

If we publish research based on reader surveys or audience data, we will ordinarily present the findings in aggregated or anonymized form. We will seek appropriate permission before publicly attributing identifiable survey responses or individual contributions.

7. Third-party platforms and external links

After the Search relies on third-party services to operate and may link to external websites, research publications, software providers and other resources.

These may include:

• Substack, which hosts our publication and manages subscriptions and newsletter delivery.

• Google Analytics and other analytics services that we may enable.

• Research, survey, event or other service providers that we may use for specific publication activities.

These services may process information independently in accordance with their own privacy policies.

Articles may also contain links to external websites. We are not responsible for the privacy practices or content of websites that we do not control.

We encourage readers to review the privacy policies of third-party services before providing personal information.

8. Our editorial use of artificial intelligence

After the Search explores artificial intelligence and may also use AI-assisted tools during its editorial workflow.

Some articles or sections may have been rewritten, edited, proofread, summarized or otherwise refined with the assistance of AI tools.

AI may also assist with research organization, brainstorming or other supporting editorial activities.

However, using AI to assist with editorial production does not mean that every claim or conclusion has been independently verified. We aim to review our work, critically evaluate important sources and maintain human editorial responsibility for the material we publish.

The opinions, interpretations and editorial positions expressed in our original articles remain those of their identified authors.

We may occasionally disclose the use of AI within individual articles when it is especially relevant to the content or production process.

We do not intentionally submit subscriber lists or personally identifiable reader information to generative AI tools for editorial rewriting without an appropriate reason and lawful basis.

9. Data storage, retention and security

We take reasonable steps to protect the information available to us and use established third-party services to operate the publication.

Subscriber information and other data may be stored and processed by Substack, Google or other service providers, including on infrastructure located outside your country of residence.

We retain information for as long as reasonably necessary to operate the publication, maintain subscriber relationships, analyze performance, resolve issues and comply with applicable legal requirements.

Different service providers may apply their own retention periods and data management policies.

Although we aim to use appropriate safeguards, no online platform or data transmission method can guarantee absolute security.

10. Your privacy choices and rights

You have choices concerning how you interact with After the Search and how your personal information is used.

You can:

• Unsubscribe: Stop receiving our newsletters using the unsubscribe link included in our emails.

• Manage your subscription: Review or update your subscription preferences through Substack.

• Control cookies: Use your browser settings and any available consent controls to manage certain tracking technologies.

• Contact us: Request information about the personal data we control, ask us to correct inaccurate information or request deletion where applicable.

Depending on your location and applicable privacy laws, you may have additional rights concerning access, correction, deletion, withdrawal of consent or objection to certain processing activities.

We will review requests and respond in accordance with applicable legal requirements.

Some requests involving Substack accounts or data independently controlled by Substack may need to be handled directly through Substack.

Unsubscribing from our newsletter does not necessarily delete your Substack account or all records maintained by the platform.

11. Children’s privacy

After the Search is intended for readers interested in search, technology, marketing, business and related professional subjects.

It is not specifically directed toward children.

We do not knowingly solicit personal information from children in circumstances where parental consent or other authorization is legally required.

If you believe a child has provided personal information to us inappropriately, please contact us so that we can review the situation.

12. Changes to this Privacy Policy

We may update this Privacy Policy as our publication develops, our technology changes or applicable legal requirements evolve.

Any changes will be reflected on this page, together with an updated revision date.

Where required by law, we will provide additional notice or obtain appropriate consent before introducing material changes to our data practices.

We encourage readers to review this page periodically.

13. Contact us

If you have questions about this Privacy Policy, how your information is used or your privacy rights, please contact:

After the Search
Email: workwithsudipto@gmail.com

We welcome questions about our privacy practices and will make reasonable efforts to address your concerns.

After the Search respects its readers’ trust. We believe that understanding our audience should never come at the expense of treating their personal information responsibly.