SEO and AEO opinions

The Citation Fallacy: Why AEO Visibility Needs a Better Measurement Model

The problem with citation-led AEO reporting isn't that citations are irrelevant. It's that we're measuring the final output of a process we can barely…

6 hrs ago • After The Search

After the Search: When Finding Information Is Just the Beginning

Search has evolved many times, from ten blue links to AI-generated answers and intelligent agents. But this time, the changes go far beyond search…

Sep 20 • After The Search

The Problem With Treating AEO Like SEO

Many content teams I talk to still treat AEO like SEO in a new costume. AEO isn’t SEO with a new label, and it isn’t a checklist you can tick your way…

Sep 18

Your AI SEO May Fail Without Content Editors, Here's Why

Think AI killed content editing Nope Editors control chunk quality, synthesis safety, and citation worthiness, the factors that drive AI visibility.

Aug 13, 2025 • After The Search

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